Pricing power strategies for raising your prices and attracting more business

The Pricing Power Playbook

Raise Your Prices, Attract More Business

The pricing power playbook — Raise Your Prices, Attract More Business — contains thirteen different pricing power strategies for raising your prices, attracting new customers, and keeping your existing customers happy (and coming back for more).

Author Rick Ott spent ten years researching and evaluating how price increases can actually be attractive to buyers, and why they want to pay more under certain conditions. He simplified and summarized it all, resulting in these thirteen practical, usable strategies.

Hardcover, 185 pages. $24.00 US; $34.00 CANADA. ISBN 13: 978-09663491-3-9

Modest Price Increases Produce Big Revenue Gains

Sales happen every single day. And it may very well be that each and every sale you're making is for less revenue than it could be. Even a modest five percent price increase (and chances are you can do better than that) multiplied by the number of sales in a day, a month, a year, can result in an astounding top line revenue boost and enviable bottom line profit increase. But if you keep your prices the same, or even lower them, you may be forfeiting revenue. And once it's forfeited, it's not recoverable.

Raising Prices Can be Tricky

Of course, any businessperson can raise their prices at any time. Simply replacing a smaller number with a larger number is not the problem. The problem is doing so without repelling buyers. As you know, that's not easy. Buyers can be very price conscious and very sensitive to any price increase. They can moan, grown, complain, and argue — and that's if you're lucky (at least they're still communicating with you). If you're not that lucky the buyer says nothing about your price increase. You just never see or hear from them again; they're gone. They then buy from your competitor instead.

Raising prices is tricky business. It's like working with explosives. If you know what you're doing, higher prices can work really well for you. But if you don't know what you're doing, higher prices can work against you. Simply put, if you're unsure, your next price increase might just blow up in your face.

Therein lies the beauty of the Raise Your Prices, Attract More Business book. Each and every one of the strategies is designed to keep your customers happy and even attract new customers — all in the wake of a price increase. You'll learn the secrets while enjoying this fun-to-read book. With the pricing power playbook as your guide, you can confidently raise your prices and do more business as a result.

Avoid The Pitfalls

Many a great discovery has occurred by accident, and that's what happened to Rick Ott when writing the Raise Your Prices, Attract More Business book. Along the way, Rick uncovered a variety of pitfalls that hampered a manager's ability to price effectively; some pitfalls even caused irreparable harm to entire companies. You may be affected by one or more of these pricing pitfalls right now. You may be making the best pricing decisions you know how . . . and inadvertently shooting yourself in the foot at the same time.

There are twenty pitfalls in total, compiled in one 40-page manual called Pricing Pitfalls. Also included with each pitfall's description is one or more specific moves you can make to avoid the pitfall. In addition, you might especially like the suggestions for countering your competitor's pricing moves, which appears with some of the pitfall descriptions.

Fatten Your Margins

Waistlines are for thinning down; profit margins are for fattening up. If you want to do the former, turn off the computer and run a couple miles. If you want to do the latter, check this out: Rick Ott has recorded an audio CD called Profit Margin Maximization that'll help you fatten those margins nicely.

From the second you press the Play button you'll experience the two things Rick is known for: simplified, nuts n' bolts content, and entertaining, irreverent style. And come to think of it, you can fatten your margins and slim down your waist at the same time with this CD. Just transfer it to your iPod and run while you listen.

The Pricing Power Package

We've bundled all this together and call it the Pricing Power Package. It contains the three items described above — the Raise Your Prices, Attract More Business book, Pricing Pitfalls manual, and Profit Margin Maximization CD. Plus, there are two bonus items in the package:

Bonus #1: Practical Wisdom

Rick Ott's classic Practical Wisdom book contains wonderful insights about life, love, business, and achievement from a variety of people from the past and present day, along with Rick's own interpretation of each. This entertaining, 100-page paperback book has been a favorite of small business owners and large corporations for several years. It's inspiring, enlightening, and motivating. And it's yours with the Pricing Power Package.

Bonus #2: $250 Gift Certificate

Included free is a Gift Certificate good for $250 off a Rick Ott personal appearance and speech at your convention, conference, or meeting. If you're a meeting planner, or you know someone who hires professional speakers, you'll realize a substantial saving with this Gift Certificate. (If you're not in any position to use this Gift Certificate, don't worry — it's free. You can toss it out and lose nothing.)

The Pricing Power Package Includes:

Raise Your Prices, Attract More Business book
Pricing Pitfalls manual
Profit Margin Maximization audio CD
Practical Wisdom book
$250 Gift Certificate for a Rick Ott speech

Web Special — Only $77

The individual items total $151.00 in value (not counting the Gift Certificate). Your price for the entire package is only $77.00 (plus shipping and handling) if you buy now from this web site.

Here's a Sampling of What You'll Find in the Pricing Power Package

The two secrets to creating a great customer experience.

The one thing you must never do when raising your prices. (It'll kill you if you do it.)

An entirely new way to structure your prices that greatly improves on the old psychological pricing method. (You know what psychological pricing is . . . if the market value is $20 you price it at $19.95; if the value is $400 you price it at $399.99, and the like. If you're still pricing this way, you need to read Chapter Three of the Raise Your Prices, Attract More Business book right away.)

How to tell when your prices are "too high."

The three keys to successful discounting. (Yes, discounting can be advantageous if you do it right.)

How to make guarantees or warranties work for you instead of against you.

Getting the buyer to choose to pay more.

Avoiding getting sucked into a price war.

Everything you need to know about branding in one simple chapter. (You don't have to study umpteen other books to "get it." Read Rick's 17-page summary of it all and you "got it.")

The biggest mistake you can make with price signs (in POP displays, printed materials, web sites, etc.)

How to stimulate emotions and charge handsomely for it.

One simple, low-cost technique that will skyrocket your customer satisfaction level.

The three things you need in order to price your private-label brand at a premium.

What to do when a competitor undercuts your price.

How to greatly increase your odds of making the sale, at the price you want to sell for.

The absolute best strategy for protecting your premium prices from tumbling down.

When to — and when not to — make a price concession.

Avoiding direct price comparison with your competitors.

Launching a new product or service at the optimum price.

How to coax your customers into asking to pay more. (One simple strategy does the trick.)

All This and Lots More for Only $77.

If your business — and your success as an owner or manager — isn't worth a mere $77, what good is it anyway? Can you afford to go without this hot information? Can you afford to not have this material and risk your main competitor getting hold of it and using it against you?

You probably spend more than $77 every week in janitorial dusting or plant watering or copying machine ink. And none of that will increase your revenues, fatten your margins, and make you look like a genius as The Pricing Power Package will. Buy now and you'll have it all in a few short days.